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Field Notes

Things we've
learned by
showing up.

Real estate. Marketing. Cameras.
Occasionally useful information.

Latest notes

Film

Behind the Shoot

Too much house for just photos.

Some properties make a lot more sense when you can actually move through them. Watch the finished film and see how we approached it.

Watch + read

Kitchen photographed for a listing gallery

Useful Stuff

How many photos does a listing actually need?

More isn't automatically better. A listing needs enough photographs to show the property properly — not seventeen angles of the same kitchen.

Read note

Tulsa

Tulsa homes have some personality.

Historic homes, mid-century, new construction, downtown lofts, ranch houses. Different houses deserve different photographs.

Read note

Broken Arrow

Another house just hit the market.

Your listing isn't competing with bad houses. It's competing with a lot of other perfectly good ones. Here's how to be harder to scroll past.

Read note

Midtown Tulsa

Midtown has character.

Brick, old trees, built-ins, original details and occasionally some wallpaper that makes you wonder what year it is. Don't erase it.

Read note

Farmhouse exterior photographed at twilight

Useful Stuff

Twilight photos. Worth it?

There's a point right after sunset when a good property becomes a completely different property. Here's when it's worth chasing.

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Vaulted living room photographed for a listing

For Agents

The house isn't the only thing you're marketing.

Every listing you market is a public demonstration of how you market listings. The house sells once. The content keeps selling you.

Read note

Kitchen interior photographed for a Tulsa listing

Useful Stuff

How much does real estate photography cost in Tulsa?

Pricing depends on what you're trying to accomplish. Here's what actually moves the number, and how to decide how much media a listing needs.

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Tidy living room prepared for listing photography

Useful Stuff

Yes. The toilet seats need to be down.

We can do a lot with cameras. We cannot make a pile of laundry disappear through artistic vision. So here's the list.

Read note

Aerial view of a property shot for social video

For Agents

Do real estate reels actually work?

Your listing will eventually disappear from the MLS. The content doesn't have to disappear with it.

Read note

Things we'velearned byshowing up.

Too much house for just photos.

How many photos does a listing actually need?

Tulsa homes have some personality.

Another house just hit the market.

Midtown has character.

Twilight photos. Worth it?

The house isn't the only thing you're marketing.

How much does real estate photography cost in Tulsa?

Yes. The toilet seats need to be down.

Do real estate reels actually work?

Things we've
learned by
showing up.